mackenzie4spailey
How Culture Plays a Role in your VOC Strategy
Why Culture Matters When Expanding your Business to Other Countries In the United States alone, poor customer experiences result in an...
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mackenzie4spailey
- Dec 7, 2021
- 4 min
You’ve sent out a customer survey, now what?
How voice of the customer interviews can enhance your customer research You’ve sent out a customer survey and received feedback. You have...
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mackenzie4spailey
- Nov 2, 2021
- 3 min
How a third-party market research firm can optimize your win/loss analysis
A win/loss analysis can tell you a lot about how your customers perceive your business and its products. Conducting a win/loss analysis...
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mackenzie4spailey
- Oct 20, 2021
- 5 min
Why Market Research is Essential to Your Product Roadmap Process
Market research isn’t just about hearing from your customers after they’ve purchased your product. It’s also about anticipating customer...
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mackenzie4spailey
- Feb 3, 2021
- 3 min
Bang For Your Buck: Three Pricing Questions to Ask Before Choosing a Customer Research Partner
In our last blog, we reviewed four must-ask questions when comparison shopping for any type of customer or market research program. The...
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mackenzie4spailey
- Feb 3, 2021
- 5 min
Shopping for customer research? Make sure you ask these four questions first!
Your customers are at the heart of your business, so how can you be successful if you don’t know what’s on their minds? Knowing what your...
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mackenzie4spailey
- Jan 15, 2021
- 4 min
How the New Remote Workforce Can Benefit your Customer Research Efforts
A Large Portion of Employees Went Remote in 2020 The year 2020 saw a huge spike in remote work following the outbreak of COVID-19 in...
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mackenzie4spailey
- Oct 28, 2020
- 3 min
(Sample) Size Matters. But, Maybe Not as Much as You Think (Part 3)
Part 3: Three times when a bigger sample size is a better option In Part 2 of this series, I explained three specific examples of when...
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mackenzie4spailey
- Oct 8, 2020
- 4 min
(Sample) Size Matters. But, Maybe Not as Much as You Think (Part 2)
Common sense dictates having a large sample size is always better. Here are 3 times when a small sample size isn't a big deal.
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mackenzie4spailey
- Sep 15, 2020
- 3 min
(Sample) Size Matters. But, maybe not as much as you think
One of the most basic elements of any research is sample size. But, bigger isn't always better when it comes to Voice of the Customer.
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mackenzie4spailey
- Jul 7, 2020
- 4 min
There's no "DIY" in Audience Analysis
The process of gathering data from your audience and turning that data into actionable insights to achieve your desired results is part art,
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mackenzie4spailey
- Jul 7, 2020
- 5 min
On a scale from "1-5"
Three types of people that will skew your survey results and what to do about it Asking for feedback on a scale from one to five is a...
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mackenzie4spailey
- Jun 30, 2020
- 3 min
Three "must haves" to find the Voice of the Customer
Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the...
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mackenzie4spailey
- Jun 24, 2020
- 3 min
Don't let price discounting become your biggest weakness
A few months ago a long-time client decided to “take a chance” on discovery meetings with their sales team and strategic leaders in other...
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